Top 5 Mistakes Of Entrepreneurs
Seth Godin knows marketing for entrepreneurs. At WorkHappy.net, there is an article that outlines Mr. Godin’s top five marketing mistakes that entrepreneurs tend to make. Below is an excerpt that certainly has a ring of familiarity to it:
“Expecting gratitude in exchange for having done something that was hard. Yes, you built a company, you might even have bootstrapped it. Yes, you’ve got the machinery and the packaging and the retail space. Yes, you’ve navigated hiring people and yes, you finally shipped. I couldn’t care less. I’m not going to buy your brownie/consulting/services just because you worked hard on it.”
18 August 2006 | Business, Consulting | Comments
Comments are closed.